by Tricia Dufek | May 10, 2017 | 2017, Recruiting, Spring
Rising student expectations, increased competition, and the pressure to reach enrollment goals means it is more important than ever for schools to differentiate themselves in this difficult landscape. For Saint Leo University, a liberal arts-based school...
by Larry McKinney | Oct 17, 2016 | 2016, Fall, Recruiting
Higher education enrollment is up slightly in Canada and down slightly in the United States, according to 2012 figures released by Canadian Trends in Higher Education and the U.S. Census Bureau. Enrollment continued to grow modestly in Canada with 1,027,000...
by John Dysart | May 3, 2016 | 2016, FAFSA, General, Recruiting, Spring
Christian colleges, universities, and schools face a myriad of challenges that threaten much-needed revenue streams. The majority of schools lack substantial endowments and must rely on net tuition dollars to meet growing expenses. This financial challenge is...
by Peter Rios | Jan 26, 2016 | 2016, Recruiting, Winter
The opportunity to recruit Latino students should be important to Christian colleges. Latinos are forecasted to be 30% of the population in the U.S. by 2060, belonging to the more than 50% majority-minority, according to the U.S. Census. They have become the largest...
by Bart Caylor | Oct 17, 2015 | 2015, Fall, Recruiting
Marry You?! I’m Just Here for the Speed-Dating Round! Online Marketing Do’s and Don’ts Traditionally, higher education website lead gathering has gone something like this: “Susie Prospect, fill out my lengthy and detailed web form so that I can market to you.” It may...
by David Agron, Ph.D. | Jun 6, 2015 | 2015, Fundraising, Recruiting, Summer
(Excerpted from, Finding Funds for a Small Christian College, by David Agron, Ph.D) A college newsletter can be an exceptional tool for recruiting donors and students—really. But how do you entice a potential donor or student to actually read your newsletter and...
