(Excerpted from, Finding Funds for a Small Christian College, by David Agron, Ph.D) A college newsletter can be an exceptional tool for recruiting donors and students—really. But how do you entice a potential donor or student to actually read your newsletter and engage with your school instead of throwing out your valuable insights with the […]
Today’s ever changing trends in recruitment, retention, and branding often lead administrators to discuss how to develop programs that can accelerate institutional growth. Many of these discussions eventually arrive at out-of-the-classroom opportunities for prospective and current students. A natural step for many institutions is to add or grow an existing intercollegiate athletics program. Simply stated, intercollegiate athletics […]
For the hundreds of small, private colleges and universities that enroll large numbers of “at-risk” students, proactive retention activities are necessary to keep the school solvent. However, while maintaining retention is much discussed, it is rarely addressed in any productive way that sees results. How should schools improve student retention? Too many institutions focus, instead, on […]
