Christian colleges, universities, and schools face a myriad of challenges that threaten much-needed revenue streams. The majority of schools lack substantial endowments and must rely on net tuition dollars to meet growing expenses. This financial challenge is compounded with the following realities in today’s higher education market: Demographics are evolving in ways likely to create […]
The opportunity to recruit Latino students should be important to Christian colleges. Latinos are forecasted to be 30% of the population in the U.S. by 2060, belonging to the more than 50% majority-minority, according to the U.S. Census. They have become the largest group of color in the U.S. and the highest represented in U.S. […]
Marry You?! I’m Just Here for the Speed-Dating Round! Online Marketing Do’s and Don’ts Traditionally, higher education website lead gathering has gone something like this: “Susie Prospect, fill out my lengthy and detailed web form so that I can market to you.” It may not seem like you’re asking for that much of a commitment, […]
(Excerpted from, Finding Funds for a Small Christian College, by David Agron, Ph.D) A college newsletter can be an exceptional tool for recruiting donors and students—really. But how do you entice a potential donor or student to actually read your newsletter and engage with your school instead of throwing out your valuable insights with the […]
Today’s ever changing trends in recruitment, retention, and branding often lead administrators to discuss how to develop programs that can accelerate institutional growth. Many of these discussions eventually arrive at out-of-the-classroom opportunities for prospective and current students. A natural step for many institutions is to add or grow an existing intercollegiate athletics program. Simply stated, intercollegiate athletics […]
For the hundreds of small, private colleges and universities that enroll large numbers of “at-risk” students, proactive retention activities are necessary to keep the school solvent. However, while maintaining retention is much discussed, it is rarely addressed in any productive way that sees results. How should schools improve student retention? Too many institutions focus, instead, on […]
