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Author Archive | Brian Sooy

As the voice of the cause, consider:
-If this is our organization, what is our actual cause?
-Given our cause, what is our purpose?
-Given our purpose, what is our mission?

You are the Voice of the Cause

A colleague asked: “Is it more important for people to believe in the cause or the individual?” My response: “Every cause needs a voice; every organization needs a face.”   We all know dynamic, inspirational figures that lead organizations we support or serve in. We follow pastors, executive directors, presidents, and other leaders who speak […]

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